AZRA MAHMOOD
FOUNDER & MANAGING DIRECTOR
Runway Director | Fashion Stylist | Emcee | Actor | Pageant Leader | Visionary Mentor
Azra Mahmood is one of the most iconic names in Bangladesh’s fashion and entertainment landscape — a dynamic force whose career spans over two decades across modeling, acting, show direction, styling, grooming, and global pageantry.
She first stepped into the spotlight after being crowned Pantene - Head & Shoulders You Got The Look 2002, a milestone that launched her into national prominence. From there, she expanded establishing herself as a commanding presence both on and off the stage.
Azra is a sought-after runway director, known for her precision, creativity, and ability to bring a designer’s vision to life. She has directed shows for some of the most prestigious fashion platforms in the country, including TRESemmé Fashion Week, Bangladesh Fashion Week, Khadi Fashion Week, and Zurhem Fashion Shows. Her collaborations include some of Bangladesh’s most elite and visionary designers such as Maheen Khan, Rina Latif, and Bibi Russell, to name a few.
She has also choreographed international fashion shows in Paris and Thailand, and was in attendance at the iconic Mugler show during Paris Fashion Week, continuing to bridge the worlds of global fashion and local excellence.
Her artistry also extends to fashion styling, where she works with top brands and campaigns to curate visual storytelling through wardrobe, identity, and image. Whether she’s building a lookbook, managing a commercial shoot, or prepping a model for the runway, Azra brings a stylist’s eye with a director’s precision.
In addition to her backstage and creative roles, Azra is also a prominent emcee - frequently seen hosting high-profile events, press conferences, fashion forums, and cultural showcases with her signature blend of charisma, clarity, and elegance.
With grooming experience dating back to 2007 through Lux Super Star, Azra has mentored hundreds of rising talents - shaping raw potential into polished professionals. This passion led to the founding of her own grooming school, Azra Mahmood Talent Camp (AMTC), which has since produced winners of major national and international titles such as Face of Asia, Lux Super Star, Miss Universe Bangladesh, and more.
On the global stage, Azra is the National Director for several prestigious pageants including Miss World, Miss International, Miss Cosmo, Miss & Mister Celebrity International and Face of Asia. She regularly leads teams to represent Bangladesh in Japan, Vietnam, Korea, and other international platforms. Her work goes beyond beauty - she champions purpose, culture, advocacy, and transformation.
Whether on the mic, behind the runway, or mentoring the next generation, Azra Mahmood is a bold, visionary voice in South Asian fashion - known not just for her achievements, but for her commitment to excellence, authenticity, and empowerment.
Her grooming institute Azra Mahmood Talent Camp (AMTC) has produced models who have won Face of Asia, Face of Bangladesh, Miss Universe Bangladesh and Lux Super Stars to name a few. AMTC has won Nurul Kader Shommanona 2023 for its relentless hard work in establishing itself in this industry. Currently AMTC is the National Director of Face of Asia and Miss & Mister Celebrity International representing Bangladesh/Nepal/India/Sri Lanka/Pakistan